EP 14: Jason Daniel

We sat down with Jason Daniel, founder & CEO of one of the fastest-growing performance wear brands globally, LSKD.

What began as a small garage project inspired by motocross culture has evolved into a global movement built around purpose, performance, and community.

In this conversation, Jason opens up about his early days building Loose Kid and LKI, the pivotal rebrand to LSKD, and the personal evolution that followed. He shares lessons from mentors, the role of discipline and training in his leadership, and how he’s navigated the challenges of scaling a purpose-driven company.

We explore the culture of motocross that shaped him, the habits that keep him grounded, and the mindset required to grow a brand that competes on the world stage. Jason also discusses expansion into the U.S., the cost of success, and how he and his wife Ally balance family life amid relentless growth.

From rebranding and resilience to leadership and lifestyle, this episode offers a raw look at what it takes to build a modern Australian powerhouse from the ground up.

Please welcome to World Class Voices, Jason Daniel.

Jason Daniel and Sam Hope